In this dynamic episode, Monica Marquez sits down with Aldo Quevedo, the Latino creative visionary shaking up the advertising industry. As the CEO and Creative Chairman of BeautifulBeast, Aldo has built an agency dedicated to speaking to Hispanic and multicultural audiences in a way that’s bold, authentic, and culturally vibrant. From his roots in Mexico to becoming a leading figure in U.S. advertising, Aldo opens up about how he’s turned his heritage into a superpower—using it to break stereotypes, build bridges, and tell powerful stories that resonate with audiences across the board.
From overcoming imposter syndrome to becoming the first Mexican inducted into the American Advertising Federation’s Hall of Achievement®, Aldo’s story is one of grit, resilience, and cultural pride. He’s not just a creative force—he’s a trailblazer for Latino representation in the advertising industry, paving the way for a new generation of diverse voices to shine.
Aldo’s journey is one of defying odds, overcoming self-doubt, and proudly waving the flag for Latino creatives everywhere. Whether you’re an aspiring entrepreneur, a creative professional, or someone looking to embrace their culture in a new way, Aldo’s wisdom and energy will leave you inspired and ready to harness your own cultural background for success. Don’t miss this episode filled with insights on the future of multicultural marketing and the power of embracing your Latino identity in everything you do!
Key Takeaways:
- Latino Power in Advertising: Learn how Aldo Quevedo uses his Mexican heritage to create groundbreaking campaigns and reshape the marketing landscape.
- Cultural Confidence: Aldo shares how embracing his identity helped him succeed in the U.S. corporate world and how you can do the same.
- Leading with Heritage: Get inspired by Aldo’s commitment to creating space for Latinos in the creative industries and building a legacy of diversity.
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Highlights
The key moments in this episode are:
[00:00] Introduction to Beyond Barriers
[00:30] Embracing Cultural Identity
[01:18] Aldo Quevedo's Journey
[02:22] Navigating Career Challenges
[07:20] Discovering a Passion for Marketing
[10:12] Overcoming Setbacks and Building Resilience
[14:37] Building a Personal Brand
[18:02] Becoming a CEO and Entrepreneur
[24:18] Entrepreneurial Insights
[32:15] Lightning Round and Legacy -
Lightning Round
Q: What book has greatly influenced you?
A: Confessions of an Advertising Man by David Ogilvy The Shining by Stephen KingQ: What is your favorite inspiring quote or saying?
A: “Do or do not, There is no try” - Yoda, Empire Strikes BackQ: What is one word or moniker you would use to describe yourself?
A: Honesty, what I say is what I mean and what I do. I have not done anything that is not consistent with the way I think.Q: What is one change you've implemented that made your life better?
A: Patience, I wish I knew and practiced that meditation and self reflection 20 years earlier.Q: What power song would you want playing as you walk out onto a stage?
A: Hell Ain't a Bad Place to Be by ACDCQ: What do you want to your legacy to be?
A: I don’t think it’s about being remembered for the ads I created. What matters to me is if people can say, ‘There was this guy in Dallas who helped me start my career.’ Helping others succeed and sharing what I’ve learned—that’s the legacy I want. If a few people can say I took their call, answered their email, and helped them along the way, that would be more rewarding than any award. -
Quotes
Being Latino, it's a superpower. Being diverse, having that omnicultural mindset that we talk about, and the way we define it is you absorb all this culture around you, but also you give your own and create something new.
Aldo Quevedo
Learn what you can very quickly, fail as much as you can, and learn from those situations and move forward better. Nobody is born not knowing everything.
Aldo Quevedo
We're living in a world where nobody can honestly say 'I don't know'—you can Google it and find out in less than three seconds. You can say 'I don't agree,' 'I don't think,' or 'I don't feel,' but you can't say 'I don't know.
Aldo Quevedo
For every ‘no,’ there’s a ‘yes’ somewhere else - that has been my life lesson.
Aldo Quevedo
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About
If one trait distinguishes Aldo, it’s his passion for great ideas that are relevant, memorable, and culturally resonant.
As CEO of BeautifulBeast, an advertising agency dedicated to reaching Hispanic and multicultural audiences, Aldo focuses on creating culturally attuned work that resonates with diverse communities. With over two decades of experience, he approaches every project with the same excitement as when he first started, creating work that not only engages but celebrates cultural identities.
Raised by a strong, independent single mother, Aldo learned the value of leadership and perseverance early on. His journey has included being a founding member of Círculo Creativo and serving in various leadership roles, always with an eye toward elevating multicultural voices in advertising. Along the way, he became the first Mexican inductee into the American Advertising Federation’s Hall of Achievement® and the first Mexican to win a Cannes Lion and the Grand Award at the New York Festivals. However, he views these milestones as part of a broader commitment to making an impact.
At BeautifulBeast, Aldo emphasizes the importance of blending creativity with measurable results, a philosophy that shapes the agency’s approach to every campaign. Whether collaborating with his team or working with clients, his goal is to create work that not only performs but also tells a story that connects with people on a deeper level.
Aldo’s commitment to his community extends beyond advertising. He serves on several boards, including Bachman Lake Together, where he supports initiatives to better prepare children for kindergarten. Additionally, he contributes to the Cultural Programs Division of the Office of Arts and Culture for the city of Dallas, reflecting his belief in the importance of cultural engagement in all forms.
A native of Cuernavaca, Mexico, Aldo speaks Spanish and English, but his true fluency lies in translating complex marketing challenges into effective, award-winning, omnicultural campaigns.
Aldo still drives as if he were in Mexico City, both professionally and in his car.