Connecting The Dots with A-Rod Corp’s Kelly Laferriere

In 2005, Steve Jobs shared a personal story during his commencement address at Stanford. The story was about connecting dots. The central idea behind it was that everything happens for a reason but you won’t know the exact reason looking forward, you can only connect the dots looking back. You have to trust in something — your gut, destiny, karma, whatever it may be, and move forward with confidence that the dots will somehow connect in the future. So, follow your dreams and do what you love and it will all connect in the end.

Our guest, Kelly Laferriere, Chief Business Officer at A-Rod Corp, shares her career journey and how following her heart and trusting her gut has led to her success. And, how it is only now that she is able to look back and connect the dots of each experience she’s lived and appreciate how they all have contributed to where she is today.

In her current role at the A-Rod Corp, Kelly focuses on strategic operations, investments, media and entertainment, and marketing. Kelly also serves as the Advisor to Alex Rodriguez and Marc Lore, owners of NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx.

She is a business and brand builder with experience in large companies and startups. Kelly has worked in media, sports, and entertainment for more than two decades, first at ESPN, on the Programming and Acquisitions senior management team, and then at Six Flags, where she led the business and operations of east coast parks. In addition to her current role, Kelly is also President of Slam Corp, a special purpose acquisition company (SPAC) that is an equal partnership of Alex Rodriguez and Himanshu Gulati, the founder and Chairman of Antara Capital.

In this episode, Kelly shares the importance of following your personal mission, vision and values, advice on shifting your mindset away from limiting beliefs, and why authenticity is the key to building and maintaining relationships.