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Elevating Next-Generation Latinos: Economic Growth Drivers

Episode 232

Nikki Barua & Monica Marquez

At this year’s L'Attitude 2022 conference, Latino Donor Collaborative revealed their latest report showing that U.S. Latinos are a key driving force in our nation's economic recovery. Despite being the largest minority in the U.S. and making significant contributions to the growth of our economy, Latinos are still among the most underrepresented in leadership positions.

Esther Aguilera, CEO of Latino Corporate Directors Association, recently told AL DÍA News Media, "Business leaders—both non-Latino and Latino—play a critical role in driving an accurate story of the Latino community and its huge impact on the American economy. We need business leaders everywhere to lean in, learn more, and speak up about the dynamism and success of the Latino community. Otherwise, these misconceptions and contradictory views of our community will continue to slow progress for everyone."

In this episode, Monica Marquez shares insights from LDC's 2022 U.S. Latinos GDP Report™, recent community successes, and how the next-generation Latino cohort can help drive our country's economic growth.
  • Highlights

      [02:23] Insights from LDC's 2022 U.S. Latinos GDP Report™

      [04:48] Future of Latinos in the workforce

      [07:37] Adding value through cultural perspective inside your organization 

      [08:13] U.S. Latino GDP impact on the economy

      [08:41] Elevating and recruiting next-generation talent 

      [09:09] Latino educational achievements 

      [10:20] Statistics on Latino real consumption

      [11:16] Breaking misconceptions in the Latino community

      [12:29] Google’s rise in market share through product inclusion and innovation

      [16:15] Future vision for Latinos and embracing diversity

  • Quotes

      “Latino Donor Collaborative’s latest report on the economic growth of the U.S. Latino cohort confirms the sheer dominance that U.S. Latinos will have on the country's economy as a whole.”  - Monica Marquez

      "From a business perspective and whatever your industry, if you aren't paying attention to the US Latino cohort, you will get left behind."  - Monica Marquez

      “Latinos are gaining more and more wealth and consuming more at a faster pace than any other cohort in the U.S. It just makes business sense to pay attention now.”  - Monica Marquez

      “We are excited to see a world where Latino voices and perspectives matter in defining products in defining services and policies – a world where Latinos no longer are hoping for equal pay, career opportunity, or a seat at the table.”  - Monica Marquez

  • About

"From a business perspective and whatever your industry, if you aren't paying attention to the US Latino cohort, you will get left behind."

Monica Marquez