In this episode, you'll dive into the power of recognizing and leveraging your unique mix of skills and experiences with host Brooke Skinner Ricketts and guest Heidi Anderson Hupe, CEO of The Nora Collective. Heidi reveals her philosophy on the importance of 'leaning in' during moments of uncertainty and doubt in your career.
As a sought-after executive, independent board director and strategic advisor, Heidi has spent more than three decades building businesses and driving growth in emerging and mature B2B and B2C markets. Her knowledge spans the media, technology and healthcare industries with experience driving change in large publicly listed companies and faster-paced privately/private equity-owned and start-up companies.
She shares the pivotal moments that led her to embrace her true self, underscoring the transformative impact of authenticity on her career trajectory. Together, you'll explore how embracing career pivots and delving into diverse facets of your industry can open up new pathways for growth and fulfillment.
Tune in for an engaging narrative on self-discovery, leadership, and the art of maintaining your core identity amidst the dynamics of career evolution.
In this episode, you will be learn to:
- Unveil the power of authenticity in business leadership and how it can transform your professional journey.
- Discover inspiring career pivot strategies and real stories that will fuel your own transition to a fulfilling path.
- Uncover the crucial role of sleep in achieving professional success and how it can revolutionize your productivity.
- Conquer fears and limiting beliefs to unlock your full career potential and achieve unprecedented success.
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Highlights
The key moments in this episode are:
[00:00] Welcome to Beyond Barriers Podcast
[00:30] Leaning Into Fear: Overcoming Challenges with Confidence
[01:47] Spotlight on Heidi Anderson: Embracing Authenticity and Career Pivots
[02:52] The Power of Authenticity: A Journey to Self-Discovery
[06:04] Navigating Career Transitions: From Ad Agency to Media Sales
[09:12] Embracing Change and Building Resilience
[18:26] The Journey from Individual Contributor to Manager
[22:07] Crafting Your Personal Brand
[27:38] Turning Challenges into Triumphs
[29:02] The Power of Authenticity in Personal Growth
[30:17] Embracing Vulnerability: Sharing Achilles Heels
[31:38] Operational Rigor vs. Creative Strategy
[33:33] Beyond Barriers: Empowering Women for Success
[34:04] Overcoming Fears and Limiting Beliefs
[38:12] Daily Habits for Personal and Professional Growth
[42:06] Finding Balance and Prioritizing Self-Care
[46:06] Gratitude, Mission, and the Journey Ahead
[47:23] Lightning Round: Insights and Inspirations -
Lightening Round Questions
Q: What book has greatly influenced you?
A: Red Tent by Anita Diamant and From Strength to Strength by Arthur C. BrooksQ: What is your favorite inspiring quote or saying?
A: I'm gonna paraphrase but Shonda Rhimes said something about, find what only you can do and do that. And I think the idea of it circles back to that authenticity. Find what it is that you uniquely can do and do that.Q: What is one word or moniker you would use to describe yourself?
A: Infectiously EnthusiasticQ: What is one change you've implemented that made your life better?
A: Sleeping moreQ: What power song would you want playing as you walk out onto a stage?
A: Baby I’m a Star by Prince -
Quotes
You're the only person that can do you.
Heidi Anderson Hupe
Leaning in to fear and pushing yourself into that steep learning curve is one great way to overcome imposter syndrome.
Heidi Anderson Hupe
What you don't realize is that the world is going to change dramatically. The industry that you're sitting in may change dramatically. You can't anticipate or know what that's going to look like and you can't control it. All you can control is how you show up when that invariable change happens.
Heidi Anderson Hupe
Authenticity is powerful and goes a long way in the business world.
Heidi Anderson Hupe
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About
As a sought-after executive, independent board director and strategic advisor, Heidi Anderson Hupe has spent more than three decades building businesses and driving growth in emerging and mature B2B and B2C markets. Her knowledge spans the media, technology and healthcare industries with experience driving change in large publicly listed companies and faster-paced privately/private equity-owned and start-up companies. Areas of expertise include driving client value and growth, transforming organizations through building and upskilling commercial talent and promoting diversity and inclusion to drive business results. Anderson has a track-record in executive leadership of highly regulated businesses, strategy development, M&A, technology and digital transformation, and scaling for growth. A gifted storyteller, Anderson uses her skill at connecting business needs with innovative solutions and taps her extensive network to put brands and companies on the map. She is adept at launching new products and initiatives; differentiating brands in crowded markets; leading turnaround and transformation initiatives and navigating companies through mergers and acquisitions. She is known for her infectious enthusiasm; quick, strategic thinking; leadership skill and ability to rally teams to unparalleled results.
Anderson is particularly passionate about leveraging technology to drive innovation and change in healthcare. Anderson is currently the CEO of The Nora Collective, a start-up focused on providing essential support and resources for women as they reach midlife and navigate the often confusing and challenging healthcare journey. She is an active board member of Solis Mammography serving on the Quality and Compliance Committee. She also serves as a strategic advisor at AliveCor, TaskHuman, Healthdom, Familia Kitchen and Spacely.
In her most recent role as President & Chief Growth Officer at Nox Health, a global sleep health leader on a mission to transform the way people sleep all over the world, Anderson was recruited to run the Enterprise business, leading the visionary team that is reimagining the sleep healthcare space. Nox’s value-based care model helps employers and payers leverage
sleep as a critical intervention to close the care gap in chronic disease with happier, healthier employees. Through a unique mix of at-home sleep testing, sleep board-certified physicians, telemedicine visits, personalized therapeutic plans and ongoing care team support, millions of people worldwide are enjoying the benefits of good sleep.
Prior to joining Nox Health, Anderson served as Senior Vice President, Client Experience at Livongo where she led the Client Sales, Client Success, Implementation and Enrollment Marketing teams. She developed the “Client at the Center” program which transformed the Client Organization from a service culture to a selling and growth culture achieving first top and bottom-line growth in several years. When Livongo was sold to Teladoc for a record $18B in 2020, Heidi served as Senior Vice President of Strategic Clients and Initiatives and ASO Strategy at Teladoc. She developed a concierge model and created a Signature team to deliver unmatched service and results for the 25 largest employer clients.
Anderson was hired as Chief Growth Officer on the turnaround team at Outcome Health, helping navigate the company through DOJ and SEC investigations and rebuilding the talent, technology, content and revenue following an ouster of the founders. At Time Inc. and WebMD she held senior commercial leadership roles, scaling growth, diversifying revenue streams and driving several successful product launches. She also served as Publisher of WebMD Magazine, playing an essential role in making WebMD a household name. Anderson began her career working in the advertising space at several agencies in Minneapolis and Chicago.
As a pioneering and vocal champion of diversity, equity, and inclusion throughout her career, Anderson has consistently built high-performing diverse teams and developed future leaders by identifying talent and championing a diversity agenda. Anderson served as Executive Sponsor of the Pride and Allies LBGTQ+ business resource group at Teladoc.
She is active in 50/50 Women on Boards, Chief, Fortune Most Powerful Women, The Healthcare Business Women’s Association and is the founder of Power Women Windy City. She enjoys mentoring young people and is active in Nerdy Girls Success and the Glenbrook South Professional Women’s Group.
Anderson is a graduate of the University of Minnesota Hubbard School of Journalism and Mass Communication. She lives in the Chicagoland area with her husband, 3 children and 2 golden retrievers and enjoys travel, yoga, spin classes, reading, streaming Nordic noir and cooking from her garden.