Authenticity Over Approval: Becoming Who You Already Are

What if the real key to success isn’t in following the path—but in rewriting it entirely?

In this episode, Salma Gottfried shares how she built a remarkable, multi-decade career by choosing authenticity over approval at every turn. From her early days as a modern dancer in Mexico City to leading high-profile marketing campaigns for global brands like Procter & Gamble and Gatorade, Salma has made bold moves fueled by creativity, purpose, and self-trust.

You’ll hear how she navigated inflection points with courage, why she left a successful corporate role to rediscover her creative voice, and how that leap led her to co-found Beautiful Beast, a cross-cultural agency redefining how brands connect through culture.

Tune in to learn how to trust your instincts, take intentional risks, and lead with authenticity—no matter where you are in your career journey.

Key Takeaways:

• The Art of the Pivot – Why embracing change—and sometimes walking away—is essential for long-term success.
• Leading with Authenticity – How staying true to your values can fuel creativity, build trust, and unlock leadership potential.
• The Power of Mentorship – Lessons from the mentors who helped shape Salma’s path and how to find the right advocates for your growth.
• Personal Branding with Purpose – Why your reputation is your most valuable asset—and how to nurture it with consistency and intention.